Brand Marketing Manager

Location: Street

Reference number: 5216

Working pattern: FT - Temporary

Contract type: Fixed

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Job Overview:

This role is for a fixed term for 5 month and is responsible for the creation and implementation of marketing and communication activities for Clarks Essentials. The Senior Brand Marketing Manager of Clarks Essentials will develop and execute the global seasonal stories for Clarks Cloudsteppers and Clarks Collection products. They will lead the global marketing planning process including identifying key marketing styles, creative content development, social initiatives, and the seasonal go to market asset suite.

Responsibilities:

  • Develop and deliver strategic marketing strategies to achieve established brand and new brand and revenue objectives
  • Partner with the Clarks Cloudsteppers and Clarks Collection product teams to develop the season storytelling roadmap
  • Develop and execute the seasonal marketing plans (channel, creative, product, etc.)
  • Partner with creative lead to develop creative campaigns and content programs to support the business and resonate with the consumer
  • Review and provide analysis of campaign and marketing plan results
  • Lead external agency relationships as needed
  • Develop and execute collaborations for the Cloudsteppers and Collection brands
  • Partner with consumer communications on social, influencer, media strategies
  • Aid in the selling season on key account meetings
  • Seamless execution of seasonal marketing plans and go to market asset suites
  • Successful sell-in process with major key accounts (Americas and globally)
  • Partnership cross functionally within global marketing as well as within the product team

Qualifications:

  • This role is responsible for the creation and implementation of marketing and communication activities for Clarks Essentials:
    • Bachelor’s Degree in Marketing or related field
    • 5+ years in brand marketing, consumer marketing or retail marketing experience
    • Ability to work collaboratively with internal business leaders and cross functional groups, makes decisions, maintains confidentiality, multitask, and prioritizes in a high-volume and fast paced environment
    • Extensive knowledge of US market (UK, EMEA, APAC, LATAM experience is a plus)
    • Knowledge of branding principles and communicating from brand archetypes
    • Strong presentation skills and experience in typical MS Office or Apple based computer programs
    • Self-starter, can work independently and part of a cross functional team easily.
  • Passion for footwear is a must!

About Clarks

Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825 when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. At the time, it was ground-breaking: a combination of invention and craftsmanship that has remained at the heart of what the brand does now. In the Clarks archive, more than 22,000 pairs of shoes have sparked revolutions and defined generations. From the original Clarks Desert Boot, first designed by Nathan Clark and launched in 1950, to the iconic Wallabee, each design has an instantly recognisable signature that makes it unmistakably Clarks.

Rewards and benefits

Our rewards and benefits are as varied as our customers and our people, depending on your role, and which part of the business you join. The one thing they have in common is that they’re designed to recognise your contribution to our success.

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Generous holiday allowance

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Pension plan

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Discount on Clarks products

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Employee Assistance Programme

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Provision for eye tests

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Medicash plan (corporate and distribution centre colleagues)

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Health cash plan (store management colleagues upwards)

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Healthcare plan (for senior colleagues)

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Long-service recognition awards

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Exclusive employee discounts on a wide range of products and brands

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Flexible & hybrid working

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Investing in your development

We’re constantly on the move, staying ahead of a changing world by keeping our minds sharp and our skills fresh. That’s why, wherever in the world you join us, you’ll find a wide range of learning opportunities at your fingertips, to make sure you keep growing and progressing.

From apprenticeships in the UK, to internships in the US and Singapore. Support for professional qualifications, to targeted leadership development programmes, and LearnerVerse, our corporate online training portal. Not to mention the chance to experience life in different parts of the business, and learn first-hand from experienced colleagues. So, if you’re looking to build on your skills, the opportunities are yours for the taking.

What we can offer you

Meet some of the team

To give you a real insight into what it’s like to work at Clarks, we thought we’d ask the people who know it best. 
The people who already work here. And in their own words.

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Chelsea

Executive Coordinator

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Mason

Intern

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Nick

Head of Creative

What to expect from our process

We know every person is unique – and we embrace it. So, you’ll find our recruitment process is a little different, depending on the role you apply for and where it’s based. But you’ll always find it’s:

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Transparent

Right from the start, you’ll know what to expect. We’ll be honest about the role, the team, the division, and the business, as well as the process.

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Fair

Our family values mean it’s in our DNA to treat people fairly. So, you can expect a process that’s respectful, whatever the outcome.

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A two-way process

We’ll make sure you find out as much about us as we do about you, so you’re sure we’re the right fit for you.

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Communicative

We’ll keep you in the loop at every step – so you always know where you stand. And at each stage, you’ll learn more about our culture, our brand, and what it means to be part of our journey.

Ready to
apply?

Brand Marketing Manager

Location: Street

Reference number: 5216

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