Director, Digital, SEA / ANZ

Job Overview

• Lead the development of our digital activities across SEA/ANZ (Singapore, Malaysia, Indonesia, Thailand, Philippines, and Vietnam)
• Responsible for developing and implementing the digital strategy (e-Commerce, Social Media, CRM) to accomplish the regional business objectives in terms of sales, margin, profitability, visibility, awareness and market share
• Own and develop digital transformation projects and systems across SEA/ANZ to accomplish stronger digital & omnichannel capabilities

Responsibilities

• Adapt the global strategic direction across digital channels, collaborating closely with the SEA/ANZ team as well as our business partners (distributors) to drive commerce and content development, implementation and operationalization
• Serve as key point of co-ordination and communication between SEA/ANZ and global digital on budgeting, process approval, brand support and IT project management
• Build capabilities in digital trading:
• Brand.com: site maintenance, lead generation (driving traffic to site with SEO/SEM); CRM; web daily management (content, pricing, promo, banner uploads)
• Marketplace: digital trading, comparative analysis of different footwear brand pricing / promo / range on marketplaces, liaise with marketplace on real estate for promo, editorial, e-newsletter push
• Build a distinctive channel strategy (marketplace vs brand.com) that will lead and deliver value across the assortment management, pricing optimisation and promotional efficiency
• Drive continuous improvement in user experience to enhance conversion, using A/B testing and customer feedback to calibrate right product, right pricing, right promo
• Lead data-driven commercial control for marketplaces to streamline BI, forecasting, inventory demands
• Accountable for monthly reporting and sales reviews
• Build strong working relationships with strategic partners, SEA and country cross- functional teams to deliver a joined-up approach to execute trading initiatives from online to in-store
• Understand and incorporate the “mobile-only” and “social media-hungry” SEA/ANZ consumers characteristics and purchasing preference into site development
• Participate on the design and delivery of an inter-connected digital ecosystem that integrate transaction and engagement based on real-time, location-based, socially- linked solution for SEA/ANZ digital acceleration
• Standardize mobile, web and social content delivery and design that is consistent with global direction to improve speed to market for SEA/ANZ
• Develop performance marketing guidelines to standardize productivity measurement KPIs
• Influence strategic dialogues with internal stakeholders and business partners on the importance of building digital roadmap
• Partner in a facilitative manner with countries to build capability to progress digital growth objectives
• Work together with internal teams in defining the social media strategy, while supervising its roll-out/implementation across SEA/ANZ
• Develop CRM (or equivalent) and generate Online-to-Offline (O2O) activation to bring additional revenue by boosting traffic, building online community and linking with offline marketing activities
• Profitability in terms of turnover, margin and operating profit
• Support to meet desire top and bottom-line results for eCommerce
• Support the growth of retailers.com, marketplaces and brand.com
• Development of digital strategy
• Online campaigns (call-to-action)
• Drive top line (sell through and sell out) business
• Increase business footprint and market share on digital platforms
• Accelerate social commerce and livestreaming sales contribution

Qualifications

• Tertiary qualification, graduated in Marketing/Business Admin or related field with minimum 5 years of relevant working experience in the fields Digital Commerce
• Good knowledge of retail markets, market/product segmentation and consumers demand in SEA/ANZ
• Good knowledge of planning and eCommerce platforms
• Good knowledge of related eCommerce and digital/marketing technologies and systems.
• Experience working in a Multi-National Corporation (MNC)
• Strong written and verbal English and a secondary Asian language
• Ability to work in a fast-paced environment
• Excellent planning and organising skills to manage the key trading periods (eg. 11.11)
• Aware of the fast-changing consumer behaviours and key trends
• Technical knowledge and strategic mindset in social media, SEO/SEM, and other digital communication aspects, with a hands-on operational approach
• Entrepreneur mentality and self-drive
• Thorough understanding of the e-commerce market landscape in SEA/ANZ, combined with business acumen, financial awareness, logistics understanding and strong project management skills to drive multiple internal and external partners in new business initiatives
• Understand well how each digital communication or e-commerce platforms relate to their corresponding audience as potential consumers of company' brands, and are able to apply such understanding in your digital/e-commerce strategies
• Good vendor management skills
• Astuteness and commerciality
• Good interpersonal skills; self-initiator and a team player
• Strong communication skills

About Clarks

Two brothers, a small town, and shoes that changed the world. Based in Somerset, England, Clarks has redefined shoemaking since its foundation in 1825, when James and Cyrus Clark made a slipper from sheepskin off-cuts and forever transformed the future of footwear.

Sparking revolutions and defining generations, our archive of over 25,000 shoes includes the inimitable Clarks Desert Boot™ and Clarks Wallabee™. And every pair we design today uses the same ground-breaking combination of invention and craftsmanship that started it all.

Progress is woven into our DNA. Whether we’re pioneering cutting-edge comfort technologies, championing social change, or working on trailblazing collaborations with cultural icons and KOLs, we’re always striding forward.

Join us in 2025 as we celebrate 200 years of giving people the freedom to move comfortably, proudly commemorating our legacy of craft, innovation, and impact – and looking boldly ahead, too.