Global Product & Go To Market Executive

Co-ordinate and deliver all Clarks Premium & Essentials trade marketing and product materials to support Regional or in-market sales teams in order to facilitate effective sell in.

• Lead the delivery of all Clarks Premium & Essentials GTM launch activities, with particular focus on producing the required trade materials. GTM launch activities delivered and supported by trade materials enabling sell-in

• Co-ordinate the delivery of Clarks Premium & Essentials content required at seasonal launches e.g. brand pitch presentations across clarks premium & essentials , sales ID direction for Conference and other trade events, including the seasonal category marketing and product GTM presentations /materials. Conference and other trade event content provided to enable successful delivery

• Deliver showroom guidelines including graphics, ensuring that these are supplied to the regional and/or in-market sales teams on time and in full. Regions/markets are supported for successful delivery of centrally designed trade fair

• Supervise the development of the package of trade PR materials to be supplied to regions for local market deployment. Trade PR materials delivered to drive effective local market deployment

• Manage external agencies / suppliers, negotiating costs and developing work in line with the brand framework. External agencies /supplier relationships managed in order to drive an effective working relationship and delivery of materials on time and in full, within budget

• Coordinate analysis of the utilisation and performance of GTM materials, applying learning’s to future seasonal developments

• Responsible for regular interactions with strategic markets (e.g. via TMM, market visits etc) to aid knowledge / understanding of local needs. Cascade knowledge to team for wider benefit where appropriate. Learning’s from past season applied to drive continuous improvement in GTM materials.

• Secure and manage annual GTM marketing budgets required to facilitate effective sell-in. Team informed of local needs which are incorporated into GTM development

• Support and or lead of Clarks Premium / Essentials marketing projects during quieter times, e.g. NFW, collaborations etc. All GTM marketing activities delivered within budget
• Co-ordinate and manage the direction of a seasonal GTM shoot, including pre & post-production, working closely with our Global Creative Studio and Product Teams to ensure samples are accurate and key benefits are identified, concepted and captured at an external Photography Studio which will enable the build of a full suite of seasonal specific GTM Tools

• Essential Knowledge:

• Educated to Diploma or Degree level

• Knowledge of UK, US and other international markets

• Knowledge of footwear or fashion/accessories markets

• Knowledge of strategic planning process

• Knowledge of marketing planning and marketing development process

• Knowledge of sales planning and selling processes

• Technical Skills:

• Ability to develop and implement strategic marketing plans to support a diverse international business

• Ability to develop trade launch marketing plans and supporting events and materials. To support a diverse UK and international business

• Ability to design marketing planning, administrative and logistics processes to support a complex international business

• Ability to influence a remote, multi-cultural team of indirect reports

• Successful Experience:

• Successful development and implementation of consumer brand strategies and marketing plans for premium international consumer brands. To work across a wide variety of media and markets

• Successful development of a full range of trade marketing plans and activities for premium UK and international consumer brands

• Effective establishment of processes to support marketing planning and delivery across international businesses.

• Successful management and development of a remote, multi-cultural team

• Experience of supporting a Sales team in developing successful key national accounts

This document describes the general nature and level of work only. It is not designed to cover an exhaustive list of all skills, activities, duties or responsibilities that are required of the employee for this job. Other activities, duties, and responsibilities may be added at any time. This description may be changed at the company’s discretion at any time, with or without notice.