Head of Marketing- UK, ROI & EMEA
What You’ll Be Doing
Developing and delivering plans that attract new and lapsed consumers through emotional connection and desire, you’ll build engaging narratives, journeys and sales driven by ‘want’ as well as ‘need’. It’s about developing and executing a Marketing strategy that drives brand desire and business growth across all our marketing channels.
You’ll develop the UK & ROI and EMEA consumer experience with a focus on our DTC channels, skilfully adapting global strategy to localised consumer segmentation and integrated marketing communications across all channels. Working collaboratively with global teams, you will also create and deliver seasonal assets that are fine tuned to the needs of your region and drive powerful go-to-market activations, leveraging data to analyse and influence the product innovation agenda along the way. Everything you do will contribute in building the future success of the Clarks brand in our home market.
What You’ll Bring
This is a role for a demonstrably credible Marketing expert who must be from a DTC or retail marketing background, someone who understands the seasonal flow and is able to interpret the global story for regional market needs. Data driven to the Nth degree, your insights will have served you brilliantly in the past in terms of delivering powerful, timely and profitable marketing messages across physical spaces and digital marketing channels. What’s more you’ll be as commercially astute as you are creative, with the keenest eye on the numbers your work generates. So, you’ll have been handed responsibility for at least £8m in Media, Social PR, Retail and Wholesale budgets with confidence.
Expertise in all aspects of the marketing mix is essential, and you’ll have maximising every pound to deliver the business and the brand agenda, developing strategic marketing plans and seasonal execution plans. You will, also, of course, have the strongest communication skills, allowing you to deliver consumer insights to the very highest levels.
In addition, you will be a natural leader and role model who inspires and motivates those around them, an excellent communicator and team-player who thrives at developing relationships and collaborating with others.
About Clarks
Clarks, based in Somerset, England, has been at the forefront of innovative shoemaking since its foundation in 1825, when brothers James and Cyrus Clark made a slipper from sheepskin off-cuts. Sparking revolutions and defining generations, Clarks’ archive of over 22,000 pairs includes the inimitable Desert Boot and Wallabee – and a ground-breaking combination of invention and craftsmanship remains at the heart of what the brand does now. Cutting-edge collaborations with cultural icons and KOLs, taking strides in social change, reimagining legendary silhouettes, and making shoes that move with the world ahead – Clarks is never standing still.
Rewards and benefits
Our rewards and benefits are as varied as our customers and our people, depending on your role, and which part of the business you join. The one thing they have in common is that they’re designed to recognise your contribution to our success.
Generous holiday allowance
Pension plan
Discount on Clarks products
Employee Assistance Programme
Provision for eye tests
Medicash plan (corporate and distribution centre colleagues)
Health cash plan (store management colleagues upwards)
Healthcare plan (for senior colleagues)
Long-service recognition awards
Exclusive employee discounts on a wide range of products and brands
Flexible & hybrid working
Investing in your development
We’re constantly on the move, staying ahead of a changing world by keeping our minds sharp and our skills fresh. That’s why, wherever in the world you join us, you’ll find a wide range of learning opportunities at your fingertips, to make sure you keep growing and progressing.
From apprenticeships in the UK, to internships in the US and Singapore. Support for professional qualifications, to targeted leadership development programmes, and LearnerVerse, our corporate online training portal. Not to mention the chance to experience life in different parts of the business, and learn first-hand from experienced colleagues. So, if you’re looking to build on your skills, the opportunities are yours for the taking.
What we can offer youMeet some of the team
To give you a real insight into what it’s like to work at Clarks, we thought we’d ask the people who know it best.
The people who already work here. And in their own words.
Adriana
VP of Marketing
Nick
Head of Creative
Chelsea
Executive Coordinator
What to expect from our process
We know every person is unique – and we embrace it. So, you’ll find our recruitment process is a little different, depending on the role you apply for and where it’s based. But you’ll always find it’s:
Transparent
Right from the start, you’ll know what to expect. We’ll be honest about the role, the team, the division, and the business, as well as the process.
Fair
Our family values mean it’s in our DNA to treat people fairly. So, you can expect a process that’s respectful, whatever the outcome.
A two-way process
We’ll make sure you find out as much about us as we do about you, so you’re sure we’re the right fit for you.
Communicative
We’ll keep you in the loop at every step – so you always know where you stand. And at each stage, you’ll learn more about our culture, our brand, and what it means to be part of our journey.
Ready to
apply?
Head of Marketing- UK, ROI & EMEA
Location: Street, Somerset
Reference number: 51963
Can’t find the job you’re looking for?
If you can't see a job that interests you, why not register for our job alerts by email service? And we’ll email you when a job that matches what you're looking for is uploaded onto the site.
Register for job alerts