Creative is always evolving, you’re never standing still, that’s what I love about my role.
I joined Clarks in January 2017 as Creative Lead for the Kids category. That means I head up a team of designers, art workers and copywriters, and together we oversee the concepts for campaigns; managing the strategy, outputs and visual concepts. I’m also responsible for the Brand ID, campaigns, photoshoots and other creative.
The opportunity to join Clarks was too good to miss and I’m delighted to be back in my hometown now.
Before I joined Clarks, I’d spent time working for other world-renowned fashion brands and also global publishing titles. It’s great to be back in Street now – I’m from here originally but have spent the last 10 years working in Bath.
The environment is challenging and progressive, and has a big focus on development. Every day is different and I love nothing more than working on collaborations with other brands. I’m always trying to push the boundaries of our creative whilst, naturally, staying within the overall Clarks brand. Creative is always evolving so you’re never standing still, and that’s what I love most about my role.
Rob Antonello (Creative Lead, Marketing (Kids))