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We are thrilled our to announce our long awaited collaboration with world-famous dancehall artist Popcaan.
Popcaan’s ties to Clarks are deep. The Jamaican musician created a global hit singing the hook on the world-famous dancehall classic 'Clarks', with its opening lyrics 'A wey yuh get tha new Clarks deh, dawdi?'
For his very first collaboration with Clarks Originals, Popcaan lends the Wallabee Boot an off-beat look and feel – it’s an icon remade for today’s generation. Unruly in music as in style, the artist brings his bold aesthetic through via the striking camo print. A closer look at the pair reveals his signature ‘Unruly’ branding interspersed throughout the pattern and even the insole. The co-branded fobs – one in red, one in black – tie everything together on a statement note, while crafted stitching and the signature crepe soles are unmistakably Clarks.
Regarding the project, Popcaan says: "Stepping into the world of fashion is like creating a new melody in my career, and this collaboration with Clarks feels as iconic as when the tribute song was released in 2010. It's about keeping the rhythm of style and culture alive, one step at a time."
The campaign drops Popcaan into the English countryside on a mission to find Clarks Somerset HQ to design his very first collaboration with Clarks.