PLAYPRINTS make an impression

It was the turn of our PLAYPRINTS to make an impression at The Drum Awards, as our return to the Metaverse won the Digital Industries Awards for Metaverse Activation award.

Victory for our ‘PLAYPRINTS World on Roblox’ campaign - which was created in collaboration with premier metaverse development studio Super League and BAFTA award winning animation studio Blue Zoo - comes hot on the heels of our award for our Raheem Sterling Back to School Campaign.

“We’re delighted to pick up a second award for one of our key 2023 campaigns. We're passionate about empowering kids to be the best that they can be, which is central to this game, and the game surpassed all of our expectations, having been played almost 4 million times in the first month of the campaign, so we’re thrilled to receive this recognition for it.” Tara McRae, Clarks Chief Marketing & Digital Officer.