A first Webby Award for Clarks

We are thrilled to announce that we have WON the 2024 Webby Award for best “AI, Metaverse & Virtual – Retail & Shopping” campaign for ‘Beyond Worlds: A Music Metaverse Experience’.

In May of 2023, we partnered with Empire Records and Nigerian superstar, Fireboy DML, to bring a one-of-a-kind live digital concert experience to the metaverse, supported by Nigerian singer, Nissi and Cape Verdean American singer-songwriter, June Freedom. Fans were able to watch as the artists transcended the physical limitations of a real-world performance, bringing a magical and interactive show to life in three distinct worlds built uniquely to showcase each artist within the Metaverse. The campaign also showcased a strong commercial focus by highlighting our seasonal Jacquard pack product both during the concert, and by extending into Clarks Originals ecom and retail environments globally, with brand new campaign assets featuring Fireboy DML wearing the key styles.

We are proud to receive this prestigious award (our first Webby Award for Clarks) and be recognized amongst 13,000 competing submissions, demonstrating that our almost 200-year-old brand is as pioneering today as it was in 1825!